Assignment

LOGO! 🙂

 

1. Read the Rubric for the Creative Blitz.
2. Do some research and start up a Pinterest board to collect inspirations for your logo. (Like this: https://www.pinterest.com/kritterbee/2d-superhero-logo/) You should be looking at other logos to see what’s been done in the past, but you should also be finding other images that will help you make your design. For example, let’s pretend that during the sketching you did in the previous lesson, you drew a symbol or other item — maybe it was a lightning bolt, a volcano, a dolphin, a plus sign, a big “T”, or anything! 🙂 Collect some images of the symbols that you might get ideas from when you build your logo in Illustrator and put those into your Pinterest board. These will be great references while you’re drawing/designing in Illustrator.
3. Finish sketching your other 2 prototype logo designs. These should be very different, not just color or other simple changes from one to the other. Go back to your notes/sketches that you made when you went through the Logo course on PluralSight. These sketches are rough concept art — they should not be fully developed yet.
4. If you haven’t already, make a new project in Behance called Logo Creative Blitz and post your sketches into it. Also post a link to your Behance project in the Weekly Chat and ask your peers for feedback on your sketches.
5. Use the Adobe Color tool (formerly called Kuler) at https://color.adobe.com/ to help you decide on your color scheme. Here’s a video that shows how to use this tool: https://screencast.com/t/dn0Froo5pD Note: Adobe Color will show you several colors in each color scheme option, but you may only decide to use two or three of the suggested colors. Take a screenshot of your planned RGB codes and put it into Behance in your Logo project…
6. Ask your client, the Pixar executive, to approve one of your sketches for development. (The Pixar executive is your instructor.) Upon approval, work on creating it in Illustrator and using two or more of the colors in your planned color scheme.(TIP: Feeling lost in Illustrator? Here’s a great short tutorial on making a logo that emphasizes the use of the Shaper Tool and Pathfinder to combine and subtract shapes and also using a letter with other shapes you create: https://app.pluralsight.com/library/courses/building-logo-law-firm-illustrator-515/table-of-contents)
7. Put screenshots of the vector-based Illustrator file on Behance. Share it in color and in black and white. Also share it in small, medium, and large sizes to show that it scales well.
8. In Behance, provide the RGB codes for the color scheme you actually used– if you changed from the ones you posted in Behance previously, go back to the Adobe Color CC tool and choose “Custom” and enter the RGB or Hex codes of the colors you actually used. Here’s how to find out what the RGB and Hex codes are by clicking on items in your Illustrator file: https://screencast.com/t/zxOzXXZJo
9. Share link to your Behance logo project with students in the Weekly Chat – ask your classmates to share suggestions. Start tweaking your logo based on their suggestions…

Submit Your Work

In the Basecamp To-Do Item for this lesson, do the following:

• upload a screenshot of your post in the Weekly Chat where you asked for feedback from peers
• upload a screenshot of your planned color scheme
• paste in a link to your Behance Logo project where I can see all sizes/colors of your logo as well as final RGB color codes